Welcome to Mad Dogs Boxing, your ultimate destination for all things boxing!

                                              Our Story

Welcome to Mad Dogs Boxing, your ultimate destination for all things boxing!

About Us

Mad Dogs Boxing was founded in 2012 by Wayne Elcock, a former professional boxer with an illustrious career spanning over two decades. After retiring from the ring, Wayne remained deeply connected to the sport, coaching both amateur and professional boxers. His journey as a fighter began as an elite amateur from 1988 to 1996, and he turned professional in 1999, continuing until 2011. Wayne made history as Birmingham's first locally born boxer in over a century to hold a version of a world title, capturing the WBU Middleweight Title in 2003. His career also includes winning the English, British, and Commonwealth Middleweight Titles, and he famously challenged Arthur Abraham for the IBF World Title in 2007.

Today, Wayne is not only a mentor in schools and a coach to both amateur and professional fighters, but he also runs Mad Dogs Boxing, a shop located in Sutton Coldfield, Birmingham. His passion for boxing is evident in every aspect of the store, where he combines his extensive experience and deep love for the sport to serve the boxing community.

Our Expertise

At Mad Dogs Boxing, we believe that the right equipment can make all the difference in a boxer’s journey, whether they're stepping into the ring for the first time or are seasoned professionals. Wayne Elcock founded the store out of frustration with the lack of proper guidance in other stores, which often led to boxers being equipped with ill-fitting gear that hindered their performance. With over 30 years of experience in the sport, both as a boxer and a coach, Wayne ensures that every customer receives expert advice tailored to their needs. Our shop offers a carefully curated selection of boxing gloves, boots, headgear, and other essential equipment, all chosen to support the development and safety of the athlete.

Wayne’s expertise is unmatched, and his dedication to helping others succeed in the sport is evident in the personalised service he provides. Whether you’re a beginner or an experienced fighter, Wayne is committed to ensuring that you leave the store with the right gear and the confidence to take your training to the next level.

Visiting Us

Mad Dogs Boxing is more than just a shop; it’s a hub for the boxing community in Birmingham. Located in Sutton Coldfield, our store is a welcoming space where boxers of all levels can come to receive expert advice and find the equipment they need. When you visit, you’ll always find Wayne himself behind the counter, ready to share his wealth of knowledge and passion for the sport. 

Whether you're looking to purchase new gear, seeking advice on training, or just want to chat about boxing, we invite you to visit us. At Mad Dogs Boxing, you're not just a customer—you're part of a community that shares a deep love for the sport.

Parking

At Mad Dogs Boxing would understand the importance of convenience when shopping, which is why we offer FREE PARKING for all our customers, wether your dropping in a quick visit or planning to spend some time exploring our store, you can park your car at no charge in our dedicated car park at the store entrance 603 Chester Road, Birmingham, B73 5EZ. We offer exclusive discounts for boxing clubs, so be sure to reach out to us for special pricing on all your purchases.
brands we stock
We are proud to be the Midlands' only officially recognized distributor for many World famous brands - Cleto Reyes, Phenom Boxing, Kronk, Sting Boxing, Leone, and Paffen Sport. Our store offers a wide range of high-quality boxing gear and equipment to meet the needs of both amateurs and professionals alike.
Contact Us

-Email:              maddogsboxing@yahoo.com
-Phone:            0121 439 5970 or 07415 128089
- Instagram:    @maddogsboxing & @wayne.mad.dog.elcock

At Mad Dogs Boxing, we’re not just about selling boxing gear—we’re about supporting your journey in the sport we love. Come and see for yourself!